Why is it that some people excel in sales where others do not? Have you ever hired a “sure ringer” only to find 6 months, and $20,000 later that you misread that person’s ability to succeed? I have spent my career in the sales profession, much of it searching for that “silver bullet”, that trait which will predetermine sales success. The answer is not readily apparent, as there is no single overriding attribute that can predict success in sales. Effective Salesmanship is a complex connection between your knowledge, your attitude, your skills and habits (K.A.S.H.). The reason most sales people fail is not a skill issue, nor is it knowledge deficit. The primary underlying issue that causes sales people to fail is their inability to confront the limits of their own comfort zone, and manage their own K.A.S.H. account. learn the secret sauce